Nu Age Marketing

3 steps to scale your consulting business without becoming a slave to your clients, the clock or the work

TL;DR — You weren’t built for a 9-5. You want freedom. You want to design your own life and work for yourself. First step is quitting and consulting on your expertise. Then you must build an audience and monetize it.

You quit your 9-5 job to reclaim your life from the corporate world.

But on a scale of 1 to living-your-dream-life, how free are you?

I quit my job in 2021. I built my consulting business to 6 figures in just 10 months. And I travel the world experiencing new cultures and meeting new people.

All while working less.

Here’s the process to follow to be truly free.

1. Stop trading time for money

If you’re reading this, you’re hard-wired to quit your job and live the entrepreneurial life you’ve imagined for yourself.

Your company doesn’t give a crap about your interests or goals. It’s time to free yourself from a corporation’s grasp. You have so much to look forward to:

  • Unlimited salary
  • Custom schedule
  • No micromanaging boss

But even when you start consulting or freelancing, it’s easy to fall into the time-for-money trap.

So how do get the freedom you want?

2. Grow an audience of rabid fans

As you begin consulting on your special skill (whether it’s fractional finance services, Facebook ads or data analytics), write about your expertise online.

You’ll be shocked by the results of publicly posting your POV:

  • Become the go-to expert on X
  • Create a reputation and personal brand
  • Meet like-minded people from all over the world

People will start to recognize you for your expertise. They’ll come to expect your personality and perspective online.

And once you have their attention…

3. Build once, sell twice

Your audience itself isn’t your money-maker.


You have to monetize their attention. And turn your expertise into dollars.

How? Well, you’ve got options.

  • Publish 3 YouTube videos a week and collect AdSense dollars
  • Create a 101 digital course teaching the basics of X and charge $10
  • Start a weekly newsletter covering your personal learnings on X and sell ad spots

Build once, sell twice means you reap the benefits of your expertise far after publishing your work.

You publish a course and people can buy that course forever. You publish a video and your audience can view it as many times as they’d like. Putting money in your pocket and strengthening your relationship with them all the while.

Unlike a 9-5 job, you don’t have to trade your time for money. You don’t have to “do the work” into perpetuity to get paid your fair share.

Welcome to the creator economy. All you have to do is start.

Want help? I help consultants and freelancers scale their businesses without becoming slaves to their work or clients. Email me.

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3 steps to scale your consulting business without becoming a slave to your clients, the clock or the work

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