Nu Age Marketing

3 reasons to NOT build an audience (& why they’re wrong)

TL;DR — Every day, people realize the power of audience building. But some still opt out of the money-making, brand-enhancing, legacy-creating practice. I debunk the top 3 excuses they use.

Every day, more people realize the true power of audience building.

But some CEOs, coaches, consultants and creators still opt out. Below, I debunk the top 3 excuses they use.

Excuse #1: “I’m not interesting.”

Okay one, bullcrap. You are interesting. You’ve risen to the top of your field and dedicated countless time and energy to become who you are. You’re a freaking expert!

Apart from your customers, there are so many people who crave your insights. Think of yourself just two years ago. Write for that version of yourself. They need it to get promoted, launch a new product or sound smarter with their significant other.

How can you help them get to where they want to be?

Maybe what you meant to say is, “I don’t like attention.” But even then, you can always create curate content instead of creating it.

A perfect example is the Hustle or the Morning Brew. They’re not experts on any given topic. They summarize the latest business news in layman’s terms to make complex topics easier to understand.


Excuse #2: “I don’t have time.”

All you need is a plan and a process. Then you’ll feel confident to start creating content. Here’s where to start:

  • Define your niche. Who are you writing to and what are their goals?
  • Set your categories. What problems do they have and how can you help them overcome those problems?
  • Overlap your expertise and their interests. What resonates with both you and your audience?

Another fallacy: You have to write 5,000-word essays about every subtopic.


Just be helpful. If you can create a valuable piece in 100 words, great. That’s all it takes for you to be remembered (and maybe even shared) by your audience.

Excuse #3: “It’s not a priority.”

The positive outcomes of sharing your expertise online are boundless. Unlimited.

  • More paying customers
  • More proof you’re an expert
  • More personal branding

What’s more important than creating another income source? Than social proof? Than creating a legacy for yourself and your business?

I’ll wait.

For the next 30 days, I’ll be writing about audience building, content creation and monetization to help you fill your sales pipeline, help your customers and become independent.

This is just the beginning.

Subscribe here.

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3 reasons to NOT build an audience (& why they’re wrong)

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